Microsoft clearly has zero interest in the idiots who buy retail licenses, especially home licenses. They'll cash your check, but they're not going to pay any attention to your opinions. You're trapped in their ecosystem and they have no reason to pay attention to your desires. They're going to sell your eyeballs to as many advertisers as possible and there's nothing you can do about it.

> ... and there's nothing you can do about it.

Except - like with the car examples above - eventually customers get pissed off or frustrated enough to switch to a different OS (or car manufacturer).

Thus Apple and Linux distro's picking up a lot of ex-windows users. KDE plays well to this audience. :)

The executive in charge of that strategy, by then, will have moved on to Google.

Also, likely microsoft has realized there's zero long term revenue in operating systems -- you'll have been forced to move all your data to their Office 365 environment and will be paying them rent regardless of if you use a windows or a mac or a linux or an oracle desktop.

I think valve did there part to remove one large reason to stay on windows.

I think if steam decks gets a good linux desktop, similar to windows in look and feel, that can be run on a desktop, parallel to windows. Its over, very suddenly, very brutal.

And here it is: https://store.steampowered.com/steamos/download?ver=steamdec...

A challenger appears. He is unburdened by the need to advertise. Its super effective.