There is no indication in that link, or any other links I have read on the topic that Apple is doing this via copyright.

Apple could be paying studio's to keep the products away from villain, Apple could be supplying devices or other services for free as a condition if they agree to those terms, Apple itself is a production company so directors and other people in the industry could be voluntary agreeing to it for their own professional reasons...

I have not read a single legal expert that claims Apple could successfully sue a studio for copyright or even trademark infringement if a bad guy was using an iPhone in a movie.