Also, you mention auto play videos. Those are pretty much a staple of the current website era, with browsers themselves having to fight back [1]. Now, even Reddit's new version has it. Annoying animated gifs and annoying flash were mostly novelties in personal webpages.
If anything, needing ad blockers, reader mode and and anti-autoplay in browsers, is an indication of how things aren't exactly great in the web anymore. And that website from 1999 doesn't need any of those.
My point was that in the early days I couldn't really shape my browsing experience. Now I can because a necessity arose due to websites delivering shit (and imho this started in the early days). So now they are nice. That was my point, not really sure the delivery was on point haha. And with the demise of flash it really got a lot better. But maybe I don't visit shitty websites a lot.
Ah got it! We're in agreement, then. And I also can't live without those tools.
/edit: and browsers and plugins are our saviours, hail reader mode and not auto-playing videos! I consider that part of the UI/UX development as well.