Welcome to SEO and internet marketing. Utilize any psychological tricks in your arsenal to get those conversions up. Regardless of that, I second this recommendation. Neil has been in this game for a very long time. He's probably the most well known public facing personality in SEO. I don't even like him personally, because I witnessed him buy and rebrand a tool I used to love (ubersuggest), but I'll still give credit where it's due.

Another tool in the vain of ubersuggest that he owns is https://answerthepublic.com/