I agree with other commenters. The pitch didn't do a great job of explaining what problem this solves, so I went to the demo video to find the answer. There's no logging problem big enough in my life to require a tool that takes 48 minutes to explain, so that's when you lost me completely. Even the console demo did more harm than good. It provided no real-world examples of logging (complex objects, multi-stage processes, etc), and some of the fancy bits were worse than vanilla console.log (e.g., the "debug" badge that is dark gray text on a dark gray background).