> Generally the problem people have with the automaker systems is that they sucked, not that they weren't CarPlay.

I’m with vineyardmike. The problem was they sucked before CarPlay.

Now that I’ve had a taste of controlling everything my way with my apps based on my preferences in a way I’m used to, I’m not going back.

The best you could offer is perfect integration with my phone and the apps I use. But that will never happen, and at that point I might as well use CarPlay anyway.

Cars need their own system for fallback but it’s a cost center. Don’t try to make it your primary selling point, you can’t win.