Re:With 8.7% market share, Apple has 75% of cell phone profits
by r00fus on Sunday February 05, 2012 @06:12PM
(#3555610)
Market share is very important in one business strategy: de-facto standard platform and monopoly rents (see: Microsoft).
If you (or one of your competitors) is planning on playing "monopoly" then marketshare becomes an important metric... either you are aiming for dominant marketshare, or proving that your competitors don't have it. This is why, despite profits being more important, market share is viewed as so important.
If you (or one of your competitors) is planning on playing "monopoly" then marketshare becomes an important metric... either you are aiming for dominant marketshare, or proving that your competitors don't have it. This is why, despite profits being more important, market share is viewed as so important.