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Re:The reality of being a Principal Engineer by aix1 on Wednesday April 12, 2023 @01:47PM (#35543727)
I don't know about other companies, but at Google the titles are as follows:

  Level - SWE ladder - Eng Manager ladder
  L8 - Principal software engineer - Director
  L9 - Distinguished software engineer - Senior director
Re:The reality of being a Principal Engineer by mytailorisrich on Wednesday April 12, 2023 @01:56PM (#35543897)
Oh I see, they have Staff and Senior Staff between Senior and Principal, and no Director, which makes Principal very senior compared to my personal experience.

The principle remains, though, that titles multiply to make people feel good in the pecking order.