If Twitter is the game, Musk is the whale with so much money that he bought the company. He spent $44 billion trying to win the game. And the wild thing to me is that he's still failing at it. Things like "let that sink in" [1] and re-labeling the building "Titter" [2] are just not very good jokes. For a mere one billion dollars, he could have hired every good comedy writer in the world. Instead he has lost at least $24 billion while generating enormous amounts of reputation-puncturing press and very plausibly putting a famously hard-to-wreck company on the path to irrelevancy. If it's not the most spectacular own-goal in business history, I'd certainly like to hear about the worse ones.

[1] https://economictimes.indiatimes.com/magazines/panache/let-t...

[2] https://gizmodo.com/elon-musk-twitter-headquarters-sign-pain...

[3] https://www.theverge.com/2023/3/26/23657182/elon-musk-twitte...