You can say a writer is writing for someone. When I read an intro like this in a book, that’s says to me the writer is targeting a community of go getters who might otherwise be driving for Uber.

But when I read this in a blog, I’m really turned off. Now I think the writer has no friends, doesn’t know how to make friends.

If this was a book about mechanical engineering, I’d say fine. What I know about ME I can stick in my eye and still see good.

If I find this picking up yet another book on a programming that I’m trying to brush up on… grr I’d have to read it non-linearly.