As much as I wish this were to true, it’s objectively false. Digital advertising is a healthy industry that powers many profitable companies. Substack is not profitable and torching money even with a 10% claim on wroters’ subscription revenue

Dying monetization model? Is that why Microsoft, Amazon and Apple App Store are splattering their properties with them like a Jackson Pollock painting?

Those are ecosystems that operate a fundamentally different model ("dream scenario").