Good coverage of the issue by news outlets, including naming John Deere specifically, would be far more effective not only at motivating Deere to improve their practices, but also helping the populace at large to understand the problem, build popular support for good legislation, motivating legislators to deal with the problem, and motivating other companies to avoid copying Deere's example.

Naming and shaming individuals (besides a CEO) within a company is unnecessary, and can cause destruction to lives, families, and communities that have nothing to do with the problem. It also overestimates the individual agency these people hold over what is most often a cultural and policy issue at a company.