That is, Amazon offered their users every right and information about how Elastic Search works. All of their modifications are public. I believe they even offer deployment information if you want to replicate it. The problem is that they are out-competing Elastic's managed offering on price and overall integration, and that they are not contributing to the Elastic Search code base, they are simply offering the existing code. This is all fully within the letter and spirit of any GNU license, and any further restriction would in fact be a violation of the 4 Freedoms described in the GPL. This is/was not a TiVo situation.
https://joinup.ec.europa.eu/sites/default/files/custom-page/...
Edit: This paper also gives a good overview of the license https://op.europa.eu/en/publication-detail/-/publication/c15...