He's not a second Josephson.
That can't be true; those are two completely unrelated concepts. Compare "we're living in a simulation", which became mainstream despite the fact that (1) it is even more unfalsifiable than this is; and (2) it is identical in every way to the old, no-longer-interesting concept of "you are a brain in a jar".
Speculating that we might be living in a simulation is of course all in good fun.
An idea being popular does not mean it is not fringe. Otherwise any sci-fi trope from the Matrix or Interstellar could be called “mainstream”. A large number of people also need to believe it is true with a high degree of conviction.
In particular rings caused by the collision of black holes.
And from his talk he had reached out to colleagues from around the world to see if they did exist. So it seems like he does care about it being provable.