However there are not many other levers to be pulled, and any price reduction in what are expensive vehicles will benefit the wealthy.
The obvious alternative (make ice vehicles more expensive) will actively hurt the poorer car owners more.
I honestly don't see obvious better ways to drive ev uptake
Over here we are being told that something simple like stricter fuel emissions standards would cause manufacturers to release many more models of EV cars, and that would include more affordable models as well as driving down the costs (we are paying $36,000 USD for a Nissan Leaf, which is only $28,000 USD in USA and 'as low as $20,000' on their web site). Manufacturers still have a lot of capacity for producing cars they are unable to sell in many places, and Australia is a dumping ground. And manufacturers say it will remain so without incentives. Or perhaps if they are forced by new manufacturers such as ACE or BYD, if they are accepted by the market.
Anyway, whenever I hear talk of promoting EVs without mass transit being mentioned together with it, my instinct is to assume it's some sort of an upwards-transfer-of-wealth scheme in which richer people get subsidized.