Nope that was nearly a month after -- toward the end of February as I recall. #DeleteUber started when Uber turned off surge to an airport from a taxi strike. It was headline news already by the end of January: https://www.nytimes.com/2017/01/31/business/delete-uber.html And people somehow thought that getting rid of surge temporarily was a bad thing, or using that message to take advantage of the situation. (I don't know exactly what the rationale was, because it still doesn't make sense to me after all these years...)