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Re:Ask Wirecutter: Can You Recommend a Not-Smart TV for Me? by ezekg on Friday April 07, 2023 @10:35PM (#35489935)
Not impossible to rank for. For example, see "stripe", or even my business, Keygen, which now ranks #1 for the term "keygen" after 7 years (and HN poked fun at me when I claimed I'd rank #1 for the term in my 2016 Show HN).

STANDARD is probably not the best choice for short-term SEO, though. :)

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