Re:Behind the curtain: what it feels like to work in AI righ...
by throwaway2037 on Friday April 07, 2023 @04:04AM
(#35479344)
Note: When I write "Midjourney" below, I mean any AI/ML-based art generation tools.
Art generation is going to be groundbreaking for the advertising industry. Basically, you can hire summer interns from arts academies or liberal arts schools to type cool stuff into Midjourney to generate amazing art for your ads. You don't need to pay for real artists, who, sadly, their original artwork was used to train the model.
The same can be said for low-end graphics arts: Stuff like: Make me a greeting card for this big event. Today, you need to pay a graphic artists to whip something up in 2-72 hours. That will be replace by someone with modest English skills working in a call center somewhere in India or Philippines. They might chat with you for five mins (voice or text chat) to brainstorm ideas. Then, they will "drive" Midjourney and put together a nicely-themed party invite.
On the more advanced side, I do think artists will browse the "best of" portfolios on Midjourney (and others) to get new ideas. They might also use Midjourney to get a head start.
The next logical step beyond Midjourney is to generate the same image, but as a 3D model. I think people (myself included!) really (really, really!) underestimate the cost of creating 3D models for films, adverts, and games. If Midjourney could give you a starting model, you might save hours (or days) of work.
Next-Next: Midjourney can provide basic animations of the same 3D model. Again, you can download in a wide variety of formats, so that you can import and tweak as necessary. Think: Pay to play. Rendered as GIF is cheap as hell, but download advanced CAD format with 50K points in the model might cost 100s of USD. (Remember: You are paying for a SaaS engine, not an expensive, talented artist.) Imagine: "Hey Midjourney, I need a 60 second animation of cute animals, like Animal Crossing, sitting at a table enjoying our new brand of tea called 'It's Great Tea Meet You!'." (Use ChatGPT to generate the first draft of the script.) Writing that just made me think: Ok, now you can add voiceover.
The possibilities for the commercialisation of generating still and moving picture are nearly endless, and many will be useful for the advertising, film, and gaming industry.
Art generation is going to be groundbreaking for the advertising industry. Basically, you can hire summer interns from arts academies or liberal arts schools to type cool stuff into Midjourney to generate amazing art for your ads. You don't need to pay for real artists, who, sadly, their original artwork was used to train the model.
The same can be said for low-end graphics arts: Stuff like: Make me a greeting card for this big event. Today, you need to pay a graphic artists to whip something up in 2-72 hours. That will be replace by someone with modest English skills working in a call center somewhere in India or Philippines. They might chat with you for five mins (voice or text chat) to brainstorm ideas. Then, they will "drive" Midjourney and put together a nicely-themed party invite.
On the more advanced side, I do think artists will browse the "best of" portfolios on Midjourney (and others) to get new ideas. They might also use Midjourney to get a head start.
The next logical step beyond Midjourney is to generate the same image, but as a 3D model. I think people (myself included!) really (really, really!) underestimate the cost of creating 3D models for films, adverts, and games. If Midjourney could give you a starting model, you might save hours (or days) of work.
Next-Next: Midjourney can provide basic animations of the same 3D model. Again, you can download in a wide variety of formats, so that you can import and tweak as necessary. Think: Pay to play. Rendered as GIF is cheap as hell, but download advanced CAD format with 50K points in the model might cost 100s of USD. (Remember: You are paying for a SaaS engine, not an expensive, talented artist.) Imagine: "Hey Midjourney, I need a 60 second animation of cute animals, like Animal Crossing, sitting at a table enjoying our new brand of tea called 'It's Great Tea Meet You!'." (Use ChatGPT to generate the first draft of the script.) Writing that just made me think: Ok, now you can add voiceover.
The possibilities for the commercialisation of generating still and moving picture are nearly endless, and many will be useful for the advertising, film, and gaming industry.