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A comment on 182,901 Ads, 26 Clicks: My Short Life as a Facebook Advertiser.

Re:182,901 Ads, 26 Clicks: My Short Life as a Facebook Adver... by paulgb on Friday February 03, 2012 @12:57AM (#3545999)
Facebook lets you bid based on CPC or CPM. Sounds like he was using CPM when he should have used CPC. Either that or his CPC bid was really high.
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