A dilemma: A scientist reasons socially when choosing an area of research. They choose research that will get funded, published, and cited. Or a scientist eschews popular research in favor of something that they think is important, which is irrational on it's face, as that means they won't get funding, published, or cited.
The point is that social reasoning is not irrational. Rational thought always takes place in a frame of reference.
I do not reject rational skepticism. It's an extremely useful tool. It's very good at finding facts. It's very good at convincing the majority of people who reason the same way as you do, and have the same basic foundation of knowledge as you do. It just does not work when it comes to people who do not share that same frame of reference.
The third group is the smallest, but it is not vanishingly small, and addressing your audience as if they "only think they practice science for logical reasons" is itself a social appeal. If you are describing yourself, say so. Don't engage in unfounded anti-intellectualism.