Yes, the way consumers perceive your pricing matters. If you lose a key, you need to call a locksmith; it's rare that someone needs to buy a new apple laptop.

Is it rare? There are so many startups that come and go and they buy laptops (new) for employees...

Sure, and their options include literally everything else on the market, including older macbooks. You're missing the point by a mile.

What's your point? That it doesn't hurt Apple's bottom line so why not?

Cost of materials should not dictate the final price. There's always a lot more to it.

Well yeah, it does matter. People aren't buying them at the current price point.

They aren't buying other laptops either. It's a market problem.