Sometimes it is purely a cost / benefit tradeoff analysis. The cable company even if a local monopoly should want my business. Although I suspect the local cable company did the original analysis back in the 90s and never factored for 25+ years of reliable revenue. And every year since some bean counter has looked at short term ROI. At any rate, I remember getting some relief when the first iPhone jailbreak was available and now for sure Starlink is a boon.