The CEO of Twitter should be doing more important things than tweeting.

And far more important things than worrying whether said tweets are popular or not.

I bet the previous CEO never thought of firing an employee for a disability through a public tweet thread.

You mean, better the firing for disability is done in private? Isn't transparency the best way to ultimately eliminate such behaviors?

It is usually better for major criminals to confess and turn themselves in too. "I bet" doesn't read "it is morally better." And why jump to compare publicly vs privately doing it instead of doing it vs not doing it?

Completely disagree with this. The CEO using the company's own product daily is how it should be--regardless of industry.

Why, exactly, should the CEO of Twitter care about their own tweets getting maximum attention? If anything, this takes engineering effort away from customers because special implementations like "is_elon" have to be added.

Isn't it natural for the CEO wonder about his own tweets, and use those as a proxy for the function of the platform as a whole--esp as relates to "VIP" tweeters who Twitter arguably wants to keep happy. In fairness to Elon, his repeated inquiries about his own tweeted shined light on several legitimate bugs in their algorithm affecting VIPs.

No, it isn’t a problem if the a CEO of Twitter doesn’t care about their tweets. The proper task of any CEO is maintaining the company as an immortal entity.

If the general public cares about the CEO’s tweets, then necessarily there will be a danger that the death of the CEO will ignite a crisis in the general public; e.g. Steve Jobs at Apple.

The producer is not the star.

Suppose Steve Jobs used an Android...

I never suggested the CEO needs to be the star tweeter. What I am saying is that the CEO needs to be a tweeter, i.e. personally invested in his/her company's product. Companies with CEOs who don't give a shit about about their product/users tend not last long as "immortal entities".