It's often hard to know, especially for items you're not going to individually research in great depth, whether you're actually paying for quality or for a name on the package even though it actually came off the same assembly line in China as any number of knock-offs. And, even if it is higher quality by some standard, does that really affect consumer outcomes?
There's the kicker; how can you tell when something is better quality anymore? Qualifiers like "is this device run at max capacity or is there leeway" are never listed on packaging or product features.