Re:Neil Young is right — piracy is the new radio
by zipdog on Tuesday January 31, 2012 @08:36PM
(#3536211)
The radio model was not geared to you (as far as I can tell). Up to the 90s, lots of people who heard a song a dozen times on the radio would then go and by the single or album. Even at $8 and $20. I don't know why they did, but they did.
I suspect the big problem with piracy (from RIAA perspective) is that it is teaching those people that its just as easy to get it online. Except that iTunes went and made it even easier to get it for $1, so most people in that market I know just buy it on iTunes.
But seriously, I have always wondered how the radio model is supposed to work. Whenever I hear a song I like, just wait an hour, and I'll hear it again. There is simply no reason to buy the CD (or record, or digital download).
Value is, in part, driven by scarcity. When you only have 40 songs in your rotation, there is no longer that scarcity required to drive the high value. It's no wonder people were no longer willing to pay $20 for a CD.