Fedora has always been quite bad at branding and making their distro appealing.

It's probably one of the most solid Linux distros at the moment and their website makes it seem.. boring.. No screenshots, features, mentions of whats available (like apps), that Fedora uses newer graphics/drivers kernels, that you can run Steam, that apps are sandboxed etc.

Stark contrast to something like https://vanillaos.org/