I think Pinboard's piece is great - but only talks about the past. This piece talks about the future and a "NoOps" option that doesn't exist in Pinboard's piece.

No, this article is talking about the first stage in Pinboard's piece, 'The Monastery':

"You run your site on an 'application platform' like Heroku, Azure, or Google App Engine. You design your application around whatever metaphors and APIs the service lays out, and in return you are veiled from all the mysteries of implementation. You never interact with the computer directly, but upload your code to the platform with the proper incantations and it runs. The orders vary in strictness, with GAE requiring that you purify yourself of all worldly design habits before writing your app, Azure insisting you renounce the demon Unix, and Heroku somewhat more welcoming to the fallen. On all three platforms, when your application needs more resources, you press the 'more resources' button. A lot of fancy sandboxing, monitoring and administration tools come standard, and it's very easy to deploy and test different versions of your app."

NoOps is the very first item in Pinboard's piece: "You don't have to spend any time worrying about backups, load balancing, configuration, hardware, or anything except your app."

Pinboard's point of view is vertical within a single organisation, whereas Gigaom's is horizontal across an industry.