The new Prius looks like they've got what Tesla is about, as laid out in this comment chain down to here. It's aesthetics, ease of use, frictionless experience, etc.

The iPhone moment was often referred to as the smartphone revolution, but 15 years later, the experience it offers are not fundamentally different from advanced flip phones it replaced, just better. Technical aspects of an iPhone, such as touchscreen user interface, non-replaceable battery, jailbreakable OS, were not fundamental in disrupting the market.