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A comment on Windows 11 KB5023778 update adds promotions to the Start menu. Parent comment

Re:Windows 11 KB5023778 update adds promotions to the Start ... by kenjackson on Tuesday March 28, 2023 @10:43PM (#35351603)
An easily accessible option of “never” is probably more reckless. My MIL would always pick never and at the same time expect that her PC is fully protected.

That said there should be a setting for savvy users or enterprises to disable updates.

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Re:Windows 11 KB5023778 update adds promotions to the Start ... by Zuiii on Tuesday March 28, 2023 @11:02PM (#35351763)
The ads typically shown this way rarely related to security. It's usually something that Microsoft wants the user to "agree" to. It's basically physiological coercion.
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