News for hackers. Stuff that matters.
Re:Windows 11 KB5023778 update adds promotions to the Start ... by wvenable on Tuesday March 28, 2023 @04:56PM (#35347705)
Unfortunately, it's perfectly logical. On the one hand you have $x/year and the other you have $0/year. The argument that all this marketing stuff in the OS is having a negative financial effect is extremely hard to prove.

This is where having a strong minded CEO comes into play. You literally have to have someone who can say "although this makes us less money, this is correct approach". In an organization whose entire purpose is to make money, very few people have the authority to make that call.

Re:Windows 11 KB5023778 update adds promotions to the Start ... by esafak on Wednesday March 29, 2023 @03:57AM (#35353998)
On the one hand you have $x/year and the other you have $0/year.

That's the wrong metric; you should look at the LTV. Guess what: pissing off users reduces your LTV significantly. If their users are too dumb or tasteless to care then they deserve each other.

Re:Windows 11 KB5023778 update adds promotions to the Start ... by pianoben on Tuesday March 28, 2023 @05:01PM (#35347776)
Yep, you're absolutely correct. Services are where the money comes from these days, and Satya et al show with their actions that they consider the Windows value prop to be as a sales driver for those services.

It's simplicity itself to attribute the revenue growth, and very difficult to link ads to negative sentiment leading to abandonment.

No doubt they see Apple's relentless iCloud spamming as validation, but it's grating to get spam from an OS that you already paid for.

Re:Windows 11 KB5023778 update adds promotions to the Start ... by mjamesaustin on Tuesday March 28, 2023 @09:04PM (#35350598)
Hello late stage capitalism.