Certainly those who bought gold as a cash-hedge are hoping it surges...

Alas if, for some inexplicable reason, those unwashed masses don't realize that the gold I bought cheap, isn't the only thing worth buying (at my inflated price) then I will be most disappointed.

I guess it doesn't help that gold-hawking is looking more and more scammy everyday, like when c-level political celebrities with large followings seem happy to flog their "sponsors gold" during political messaging.