Everyone cites "price gouging" every time prices go up in any industry, but if you bother to look it up the average profit margin of a UK grocer in 2022 is about 3%.

Unless that has jumped to 10-15%, or jumped in any meaningful way, you're just seeing inflation, not gouging. Generally, grocers are among those businesses with the least pricing power.

https://www.reuters.com/markets/europe/savings-algorithms-uk...