>and Switzerland as well as far as I can tell.

Where on earth did you get that from?

Armed forces are definitely not a big deal, in fact there's hardly any mention of them in public discourse, no parades or events involving the military, you hardly see them except occasionally you'll see soldiers going to their training on weekends on the train since Switzerland has national service.

There's also very little jingoism or mention of historical military activities. Really, hardly at all. And that's a good thing, and as far as I can tell that's how the Swiss like it.

I’m an American. I lived in Switzerland. There is no glorification of the military. It’s a job that people have to do. It’s less, “I proudly serve my country,” and much more, “Aw crap. It’s time for my annual marksmanship certification.”