> That means every time you read you electronic book, you pay them a small amount.

Why not just interleave ads inside the book and monetize via standard CPM/CPC/affiliate business models?

Imagine if you could tap a single button to sign up for horse-riding lessons after you've just read about the ride of the Rohirrim. Or maybe you could tap a button to get a tasty sandwich delivered to you — in the exact moment that you're reading about Frodo and the gang surviving off lembas bread.

Especially with the advent of LLMs, it seems like in-stream advertising for classic literature (especially books that are already out of copyright) is a massive opportunity just waiting for someone to pick it up. I'm genuinely surprised it's not already being done.