Almost every time i hear google now, i think of the book Dealers of Lightning and how there was an amazing product, but management just could not execute.

Google is a large conglomerate (Alphabet). So a big heterogeneous federation.

If they managed this well, it'd could be much more long-lived than other corporations.

Google itself could loose steam but other companies, e.g. DeepMind, could fill in the void.

However, the founders seem not to care.

Although DeepMind made and improved AlphaGo, they did not produce ChatGPT. Just like Apple went to Xerox and saw the potential of innovations that Xerox was neglecting.