Another asset is a 'playbook'.

Let's say you've build a successful app for a particular bank or cafe. Now you can offer the similar app for any cafe or bank. Having a validated, proven playbook of solutions in highly customized market is a great asset.

was at the meetup when you lectured, think its a very important feedback "from the other side".. thanks!

Thanks Lior. Happy you enjoyed the session. Indeed the questions and feedback drove me to write this post as I think it's an important concept to think about early on.