And indeed for any luxury brand that exists. I still don't understand how that makes the app itself a fraud.
This is marketing not moral reasoning, and as customers, please encourage other customers to have a low tolerance for being blamed for fraud.
1. It's visual and memorable.
2. It leaves you wondering what the hell Dorsey and "Cash App Studios" were thinking when they promoted these guys.
3. It strongly bolsters their case that Block were asleep at the wheel with respect to criminal activity, probably intentionally.
We all know that Silicon Valley firms are obsessed with not being racist but didn't anyone there wonder what the guys were rapping about for even a second? Or why they'd name an entire song after the app? That isn't in any way normal behavior for rappers. Surely someone watched it and realized that, um, this isn't actually good PR, these guys are saying they use Cash App to pay for all sorts of criminal activity. Why? If it's once to make a rhyme then it's an artistic choice, if it's >1000 times that can't be a coincidence.
To be so blind to activity so obvious that you're literally boasting about it on stage in front of a bunch of bankers implies a massive breakdown of AML obligations. And that would indeed be short-worthy.
The fraudulent activity is obviously a problem, but I'm not sure how to separate this association from, say, bragging about buying Gucci with drug money, street racing in a Dodge Hellcat, or performing drive-bys in a Revel.