It is scary for sure. We were heading towards a brave new world even before chatGPT, where what's real was no longer to be taken for granted and you couldn't trust your eyes and ears. ChatGPT has just hastened things. I'm sure a new market will emerge for authentication services that verify the speaker or the person in the video similar to how we had twitter verified checkmark.

On the flip side I can't wait for someone to build a product where I record a few conversations with my parents while they are alive, and then when they're gone, through chatGPT + vocalfakes, I can have a parent forever. Sure, I'll know it's not the real thing, but when you really miss them, it certainly can make the pain a little less.