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Re:How TikTok Broke the Ad Business by cheriot on Tuesday March 21, 2023 @02:00PM (#35249928)
Is it a better deal than YouTube? Last I heard TikTok has a pool of money they distribute in some magic way that's not directly tied to either company revenue or a video's view/like counts.
Re:How TikTok Broke the Ad Business by Arrath on Tuesday March 21, 2023 @02:02PM (#35249952)
I've yet to hear very many stories of TikTok randomly and capriciously demonetizing videos as one often hears of YouTube doing, so there is that?
Re:How TikTok Broke the Ad Business by sujinge9 on Tuesday March 21, 2023 @02:05PM (#35250014)
TikTok doesn't need to demonetize videos. They just adjust their algorithm to never show it again and it's effectively the same thing.
Re:How TikTok Broke the Ad Business by hgsgm on Tuesday March 21, 2023 @02:31PM (#35250421)
Does that prevent users from seeing a video from someone they follow?
Re:How TikTok Broke the Ad Business by nodja on Tuesday March 21, 2023 @02:34PM (#35250462)
I haven't used tiktok in a month, but right before I left lots of creators were complaining that their videos weren't getting as much views anymore, specially some that mentioned political stuff and the obvious thirst traps.

That essentially becomes their demonetization strategy, if you say things tiktok/ad sellers don't like, you stop being recommended. Youtube on the other hand at least separates their monetization from their recommendation system.

Re:How TikTok Broke the Ad Business by 360macky on Tuesday March 21, 2023 @02:09PM (#35250082)
Do they have that? I’ve seen that TikTok just shallow-ban that kind of videos.
Re:How TikTok Broke the Ad Business by xen2xen1 on Tuesday March 21, 2023 @06:04PM (#35253273)
You mean shadow ban?
Re:How TikTok Broke the Ad Business by 360macky on Tuesday March 21, 2023 @07:47PM (#35254518)
Ohh sorry, yes I mean a shadow ban
Re:How TikTok Broke the Ad Business by mtrovo on Tuesday March 21, 2023 @02:23PM (#35250288)
That's great if you already have an audience but I think TikTok model might be better to keep the wheels turning in the long term as it encourages users to try their luck on content creation as the chances of something hitting viral level there is bigger.

The model of feeds adopted by YouTube and Instagram has a lot of first mover advantages which makes succeeding as a newcomer really hard. It's really hard to find successful creators in the past few years that hit success without recurring to paid promotion or sponsorship from other more successful creators.