I'm surprised just how ruthlessly this was enforced. When Jobs complained to Schmidt, the person who contacted an Apple employee was "terminated within the hour." A Senior Google VP replied: "Appropriate response, thank you. Please make a public example of this termination with the group."

Mind you, they have a great incentive. Only a handful of companies recognise 10x (or 100x) developers and they would like to continue paying just 2x for them.