"There were a lot of different color iterations," Kedar says. "We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules."

Nice commenting system on Wired: threaded, voting and cut short for quick expansion - needed at TechCrunch.

-- Anyhow, I ad-block all logos that I would otherwise regularly see.