I work for a pretty large financial corporation. They sent out the IT roadmap for the next year and in it was casually mentioned that they expect Macs to be the dominant platform in the next five years. Our current mac usage is <15% and as a result support is an afterthought with a very frustrating experience. For them to say that and push for this change in an industry that very strongly favours Windows is the clearest indication I’ve seen that Windows is starting to lose.

macOS now has 30% market share in the US. Surprised me.

https://gs.statcounter.com/os-market-share/desktop/united-st...

Wow, I had no idea. Never mind Nadella, why does Microsoft's board of directors tolerate this?!

They've build up enough political capital to expend it, upset their customers, and normalize all these dark patterns. They're taking the risk that 5 years later everyone will consider these things common and not be bothered by them. Apple did the same thing by making an attractive ecosystem. Windows is using its dominance as a platform to make the same exchange.

Windows doesn't matter to Microsoft now. The big sellers are Azure and Office 365 and they work on Macs.

As for market share in the US, I very much doubt it's that high really. There are huge unimaginable swathes of windows boxes which won't show up in GlobalStats at all. I know a company with 50,000 desktops that can only visit a web site on an internal network for example. Those sorts of installations are everywhere.

But this is a terrible attitude to have.

I already see this situation with Google, where non-technical folks will push back on choosing Google products even if they are the only credible player because of the perception that Google cancels everything and they don't want to be caught out.

Microsoft is playing with fire if they think that screwing with their customers computers will have no repercussions with other products.

macOS now has 30% market share in the US Internet

And this includes company computers. Imagine if commercial "seats" were factored out, in order to show how actual people are voting with their wallets.

Fintech here. Also large. We have no Macs. We will probably never have any. We have a lot of software which will most likely never work on them. None of our clients have them as well.

Also another company we are related to tried a roll out and found they couldn't get Apple to deliver anything other than crap off the shelf configs in any quantity. Dell could. So the trial was ended.

No one does this or cares. They care about delivery and keeping ROI high and costs down, not demanding platforms.

I wouldn't draw any assumption that higher quality software is portable. I've seen monocultural genius (Keysight Genesys) and cross platform garbage (libreoffice) for example.