Should read "May Have Just Figured Out." Why do people have to write such over-the-top headlines?

Let's give the technology a few weeks and then judge its efficacy. Techcrunch is the same site that claimed Hulu would crash and burn.

Oh, don't forget to read the last linked story:

http://www.reuters.com/article/wtMostRead/idUSWEN87182007061...

Apparently, Google tried something very similar _last June_.