I wonder if they could tastefully have a commercial with a LEGO Kennedy saying "I believe that these hobbyists should commit themselves to achieving the goal, before this decade is out, of landing a lego brick on the Moon and returning it safely to the Earth"

Imagine next decade when the Estes catalog has $10k kits for rockets that can get to the moon. Sadly I think Homeland Security Theater would prevent that but in a parallel dimension maybe.