Glamour is relative though. It's even more of an understatement to say Brum is unlikely to be a tourist mecca, but startup salary London isn't Belgravia and the Queen and the West End, it's renting a room in a bog standard Victorian house shared with four strangers in Clapham and cramming onto the Tube for half an hour to get into a Wework whilst dreaming of an exit big enough to own 25% of your own home. You might actually feel more glamorous your own place in a posh suburb with an overground or a shiny city centre flat even if that City is Birmingham, and the format of the Wework doesn't change much. If you plonked Old Street roundabout onto the edge of Birmingham's inner ring road it'd fit in seamlessly, and for the many hipsters that love the er... bohemian nature of Shoreditch's grimy canals and rail underpasses, sketchy tower blocks and yuppie flats next to crumbling graffiti-covered Victorian buildings turned into bars to sell young trendy people expensive drinks.... just wait until they see how much of that lot Brum has!