Launching to 10000 people vs 10000000 is a matter of scale (which is still important, but not the same thing as), not velocity.
1) Prototype that works on a single dev machine
2) Test version for 10K people
3) Worldwide rollout for 100M people
All three are velocity, and all three are difficult. Especially for something so server resource intensive as this, going from 2 to 3 may require even work than getting just to 1, or from 1 to 2.
There's no reason to treat scale as something different from velocity. At the end of the day, your feature doesn't exist until it's rolled out worldwide, so working on scale is no different from any other work on building the feature.
The numbers are also completely made up, used to illustrate the point. Launching a product to X users is different than scaling up to X*1000 users, if that makes you feel better.
They've not shipped this. They're planning to. You're reading a marketing piece about work in the pipe. Like so, so many other company product "launches" in this space that are "already testing with a small group of whatevers".