With plain old war there are usually end goals like "gain control of this piece of land/and or resource". Which is what's happening in Ukraine. They want Ukraine's land and resources.

However, it's completely possible to achieve those goals without taking any of the actions listed by the other commenter except maybe a and b, but I can see arguments made that they're referring to noncombatants, and I think most of us can agree that them being wholesale slaughtered by the invading army isn't something that shouldn't be happening in any circumstances.

In this case Russia has made very loud and public statements making it distinctly clear that in addition to obtaining Ukraine's land and resources, they also intend to fully wipe out the national identity of Ukraine by taking most if not all of those actions, and in fact have already done some of them. That would be the difference.