Yeah that happens too much. Just marketing. When MDM (mobile device management) expanded to also include Windows and Mac most vendors loved branding it as UEM (unified endpoint management) as if it's a totally new thing and theirs is so much better than the competitors. But it's the same stuff just applied more widely and even vendors still referring to MDM are supporting these platforms.

I hate it when marketing people through up hot air like this.

"hyperconverged" is easier to pronounce than "data+network+storage running on the same software stack on commodity hardware"