Re:Makelogo.ai: From idea to $65,000 exit in 3 months
by latexr on Tuesday March 14, 2023 @06:35AM
(#35149488)
> I've never made a buying decision for a product in my life based on a logo.
I called a logo a communication tool, not a selling tool.
But rest assured, every day many many people buy something because of the logo and what it represents. Look no further than the fashion industry: premium brands have their logo plastered on their products in huge sizes or as a pattern because it signals to others a “status”. People buy known counterfeits because they look like expensive originals.
Remember when people badmouthed the iPhone 4S or the first SE because “it looks like a previous year phone” despite being technically superior in every way? Similar logic.
To be clear, I vehemently disagree with those attitudes. But they are real.
To have your logo in a physical product it needs to adhere to a number of technical characteristics. For example, it may need to be identifiable by shape alone, without colour, and not have thin lines because it will be embossed. When a logo is purely digital, some concerns are the same while others shift. For example, you may need it to work at tiny sizes for a favicon, or to display in a watch.
The role of a designer is to understand those necessities and deliver a result which can adequately accommodate them. Just like in software, there are tradeoffs to be made and you need to understand what those are to make something good.
I called a logo a communication tool, not a selling tool.
But rest assured, every day many many people buy something because of the logo and what it represents. Look no further than the fashion industry: premium brands have their logo plastered on their products in huge sizes or as a pattern because it signals to others a “status”. People buy known counterfeits because they look like expensive originals.
Remember when people badmouthed the iPhone 4S or the first SE because “it looks like a previous year phone” despite being technically superior in every way? Similar logic.
To be clear, I vehemently disagree with those attitudes. But they are real.
To have your logo in a physical product it needs to adhere to a number of technical characteristics. For example, it may need to be identifiable by shape alone, without colour, and not have thin lines because it will be embossed. When a logo is purely digital, some concerns are the same while others shift. For example, you may need it to work at tiny sizes for a favicon, or to display in a watch.
The role of a designer is to understand those necessities and deliver a result which can adequately accommodate them. Just like in software, there are tradeoffs to be made and you need to understand what those are to make something good.