There seems to be no marketing distribution conspiracy to find the 2M of 120M homes per year that need to be replaced.

Massive problem for cos like watsco.

The marketing costs for installers are insane and finding the 2M homes is a needle in a haystack biz.

Heat pumps are only kosher for mild winters.

Demographics shifting stateside might make this a bad business as people are depopulating everything west of San Antonio b/c of aquifer shortages etc... on a 20 year basis.